Rare Beauty

Rare Beauty's team has set themselves apart by creating a formula that revolutionizes the standard for under-eye coverage. Their new product promises sheer to medium coverage with instant brightening and hydration, providing consumers with a fresh, radiant look. However, the packaging reflects the needs of the brand, staying true to their DNA. With soft and striking lines, the unique package complements the formula perfectly, making the overall product one that speaks to users on many levels. The innovative applicator further enhances the convenience and performance of this already impressive product. Overall, Rare Beauty and their team have created something special with this formula and packaging combination, delivering an experience that exceeds expectations for their loyal customers.

Year: 2022

Client: Rare Beauty

Materials: polypropylene ,steel

3D / Renders: Kevin Jean , Sue Pak & Shey Shawn

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